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What does it take to lure investors? Mike Faraone, an owner and senior managing director at Skyway Capital Markets, a Tampa-based investment firm, offers some insider tips.

First of all, Faraone says, transparency is everything. “You want to make sure you’re not keeping any secrets, because eventually they get found out. If they get found out later rather than sooner, that really hurts your credibility,” he says. “You’re much better off saying there are issues and the risks are mitigated by X, Y and Z.”

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